Beauty Business on the Go (BBOG) is an initiative by Africa’s leading make up brand, House of Tara in partnership with FCMB. This initiative is aimed at recruiting and empowering 5,000 women to become beauty representatives and as such create job opportunities for themselves.

Attendees will be offered financial advisory, trainings, marketing support and other skills necessary to grow their business.

This seminar is targeted at men and women who would want to start their own Businesses as Beauty Experts and will inspired and mentally equip reps on how to start their own Beauty Business on the Go.

As Beauty Representatives, they will get to sell multiple beauty brands as either a part time or full business.

Free weekly trainings and seminars for interested persons which has already commenced will span through 9 states including Lagos, Abuja, Port-Harcourt, Benin, Enugu, Ilorin, Ibadan, Kano, and Kaduna.

At a press conference held recently at the House of Tara International HQ, the CEO, House of Tara International Tara Fela-Durotoye said that “Beauty Business On-the-Go is very important to me, even if we didn’t make money [which we do], I would still do it because we are empowering people and making them entrepreneurs”. She continued as she laid emphasis on the financial importance of being a rep “In a tough economy, people would still buy food and cosmetics because makeup makes us feel good. So what better product is there to invest in?”

Speaking about the job creation opportunity, Ada Iwugo, Commercial Director of House of Tara also said, “This model will potentially create 20, 000 jobs across the country in a relatively short space of time”

To become a House of Tara beauty rep and enjoy financial independence, go to to sign up now.


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